TOPCOMM STRIKES CHORD WITH THE MARKETING ORCHESTRA, THE NEW GLOBAL NETWORK FOR INTEGRATED COMMUNICATION

TOPCOMM has become a member agency of The Marketing Orchestra – Global Communication Network (www.themarketingorchestra.com ), an international network counting among its members several outstanding communication agencies from around the world specialising in the travel, transport, luxury and lifestyle markets.  

Created from a joint initiative led by several communications professionals, The Marketing Orchestra lists among its members Martinengo – Global Marketing Communication (Milan), Wilde & Partner (Munich), Sergat Espana (Barcelona), FD (London), Hawkins International (New York), NewellPR (Hong Kong) and TOPCOMM (Nigeria) as the only representative from Africa.  

 As of today, the network consists of 13 agencies in 20 different markets: Italy, Germany, Spain, UK, US, China and also France, The Netherlands, Austria, Switzerland, Luxemburg, Ireland, Greece, Cyprus, Belgium, Portugal, Turkey, Nigeria, Israel and Dubai. Other markets are being researched and new affiliations will be added in the near future.  

The main objective of The Marketing Orchestra is to provide integrated communication services on a global basis; allowing network clients to liaise with a single entity able to operate in different markets. Member agencies retain total independence and each one has extensive expertise and is well-established in their specific markets.   
Massimo Martinengo, managing director of Martinengo and president of TMO explained: ‘'The TMO is a global communication network with detailed knowledge of key markets. All agencies enjoy equal benefits and contribute to the alliance while retaining their independence. The common objective of all the members is encouraging growth and generating substantial benefits for our clients.'’  

“In realisation of our vision to become a truly global company, we sought for a network that offers knowledge sharing , capacity building and most importantly networking. Today,our membership of this elite network of global integrated communication agencies marks the realization of our dream”, said Tope Ogbeni-Awe, Chief Service Officer of Lagos, based TOPCOMM Nigeria.  

He explained that; “in this present age of globalization, economic frontiers have become boundless, providing companies international platform to be part of a larger conglomerate, leveraging upon the opportunities, yet  retaining their autonomy”.  

 “This is what the membership of a veritable global communications network like the The Marketing Orchestra will offer and this is why we are proud to be part of the international network”

The network The Marketing Orchestra (www.themarketingorchestra.com ) today consists of 13 independent agencies based in Amsterdam, Athens, Barcelona, Dubai, Hong Kong,  Istanbul, Lagos, London, Milan, Munich, New York, Paris, and Tel Aviv. Each agency is a leader in the respective countries in the travel, transport and tourism sectors. The Marketing Orchestra, through its members and other associates, offers integrated communication services on a global level: press & public relations, marketing, communication and sales promotion.  

TOPCOMM, established in 1995, is the premier PR, Corporate Communications and Media Relations firm in the Nigerian travel sector, harmonizing the strengths of its professional and experienced staff to deliver integrated communications solutions to businesses.